A Shift Towards Lower Prices and Increased Sustainability

A Shift Towards Lower Prices and Increased Sustainability

The Shift to Powdered Concentrate – A Step Towards Increased Sustainability and Low Prices

The Journey So Far

When we started this company 4 years ago, we wanted to show the world that we can harness the incredible power of nature to create renewable products that are safe for our families, pets, and home ecosystems. We saw that there was a ridiculous amount of organic waste produced in the United States every year (over 400 million tons!?) and took the leap to start a recycling business that could help reduce that number. After we launched Planted Materials and developed a way to turn organic waste into sustainable materials for other manufacturers, we started Green Water Labs to help show how effective our recycling process could be. Shortly after at the end of 2021 we developed an eco-friendly algaecide by using some of the ingredients we recovered from our recycling process and launched Algae Control. 

This has not been easy, it turns out that starting a chemical manufacturing and recycling company can be quite expensive and require a lot of regulatory procedures, which make things quite hard for a small business. 

While some of the biggest feedback has been around the pricing of the product, we still aren’t even making a profit! However, thanks to our amazing customers and investors, we’ve kept the company growing and shown that there are a lot of people like you out there who are willing to go the extra mile when it comes to keeping harsh chemicals out of their homes. After 3 years of development we are happy to announce that we have created a concentrated version of the product that will last much longer and be lighter on your wallet. 

Why the Shift to Powdered Concentrate?

One of the biggest costs with the product is shipping because of the weight of liquid. By developing a lightweight powder, we can eliminate these unnecessary costs and reduce the price for you! Additionally because the powder takes up much less volume, we will be able to simplify the packaging materials, in turn creating more sustainable products with lighter carbon footprints. No more plastic bottles! 

The new powder will come in vials, available in packs of 1, 3, 5, and 25 units at request. We plan to launch larger containers in a few months but want to make it as easy as possible for you to use by eliminating the need to measure the powder. This will also help ensure the best results. With less costs on our end. we are passing on the savings to you by cutting the price in half. Each vial will have 5X the power of a traditional 16oz bottle of algae control. Each vial now treats up to 960 gallons!

The Economic Impact

While starting a chemical manufacturing business turned out to be a lot harder than we thought, it's been an incredible opportunity to learn about how we can work to make our society more sustainable and less reliant on fossil fuels. We are well on our way to recycling over 1 million tons of organic waste into renewable products, and our algaecide is only the beginning. We plan to launch a line of household eco-friendly cleaning products made from recycled plants. 

Launch Date

Pre-sale for the powdered version of our product will start this coming Monday, June 24th and the product will start shipping Friday the 29th. You can check it out on our website here, and please don’t hesitate to reach out to our support team for more questions. (support@greenwaterlabs.com)

Thank you so much for helping to support our business and we will be posting a lot more about our team and company on our social media accounts in the next few weeks. 

Thank you, 

Noah Belkhous


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